For the past year and a half, there has been a fierce battle between two main factions of the entertainment industry for the technology to the next generation of DVDs–HD-DVD, backed by Microsoft and Toshiba; and Blu-Ray, backed by Sony.
Now, Warner Brothers has thrown its support exclusively behind Blu-Ray, when originally it was producing titles in both formats. With this announcement, Universal and Paramount followed suit, indicating that although they’ve already pledged a few titles (less than Blu-Ray) to the HD-DVD format, those titles will likely be their last.
It was an annoying war, with no clearly superior technology, and stoked on both sides by industry greed and pride. It was delaying a much anticipated warp-speed jump into the future of television–and the promise of home theater which was finally as loud, sharp, and exciting as a movie theater.
People had grown tired of it before it began, and as of just a few months ago, there was no end in sight. Now, it looks like we might all get to ask for a Blu-Ray player by next Christmas.
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