In the documentary that comes with the Jaws DVD, Steven Spielberg tells a story about the construction of the scene where the shark first pops out of the water. He wanted to first have the audience laughing, so they'd be totally off their guard when the scare came. Thus, Roy Scheider as Chief Brody delivers those immortal words:
"I can go slow ahead. Why don't you come down here and chum some of this shit?"
Then, KAPOW, shark.
As Spielberg explains, in the more innocent cinematic times of the mid 1970s, saying "shit" was an easy laugh. Nowadays, alas, with our anything goes ways, shit doesn't even make us crack a smile.
But I don't think that's quite true. Even today, shit's an underused word. Sure, we say basically anything we want in movies now, but as a result we tend to go right for the Big Bad Word, blowing straight past Shit Towne in our headlong rush to Fuck City.
Sure, using it like in Jaws, in the context of "some of this shit," may not make us laugh anymore. But let's look at some other examples from Spielberg's other work.
Take Indiana Jones and the Temple of Doom. That was almost ten years after ...